Beth Planakis

Chief Marketing Officer

Beth brings energy, vision, and over 25 years of marketing leadership to MaestroX, where she’s driving the future of brand strategy, digital innovation, and go-to-market execution in the title tech space. A seasoned CMO with a knack for transformation, she’s known for turning complex industries into compelling brand stories—and delivering measurable results.

At MaestroX, Beth leads all aspects of marketing, communications, branding, and sales enablement. Her mission? To help revolutionize the title industry by making it more connected, transparent, and technology-forward.

Before joining MaestroX, Beth was the chief marketer at Velocity Solutions, a fintech leader serving regional banks and credit unions. There, she led the company’s evolution from an overdraft-focused business into an award-winning fintech brand—elevating its visibility, voice, and market position.

Earlier in her career, Beth helped shape one of the most recognizable personal finance brands in the country: Bankrate, Inc. She joined the startup in its early days as its first dedicated marketer and rose through the ranks as Bankrate grew into a publicly traded powerhouse with a $2 billion market cap.

Originally from suburban Detroit, Beth traded snow boots for sandals when she moved to South Florida in 1996—and she’s never looked back. She lives there with her husband, while her two college-aged kids keep life lively from afar. Outside the office, Beth finds joy in cooking Mediterranean meals, soaking up the local arts and culture, and unwinding on her patio, surrounded by South Florida’s lush tropical beauty.