President, Chief Product Officer

Sarel is a driven technology entrepreneur and seasoned product executive with over 25 years of leadership at the intersection of innovation and execution. As President and Chief Product Officer at MaestroX, he channels his startup mindset and strategic vision into building transformative software and fintech solutions that drive real-world impact.

A founder at heart, Sarel has been instrumental in launching and scaling ventures across industries. Before MaestroX, he helped steer growth at Magna Life Settlements and held CTO roles at a wide range of high-growth organizations—including Skip Barber Racing School, ArroHealth, and Lifetopia. His experience spans fintech, digital health, higher ed tech, motorsports, and more, consistently pushing boundaries through tech-enabled disruption.

Deeply embedded in Austin’s entrepreneurial ecosystem, Sarel serves as a trusted advisor and mentor at Capital Factory, where he guides early-stage founders through product development, technology strategy, and venture fundraising. Known for turning bold ideas into scalable platforms, he brings a unique mix of technical depth, business acumen, and startup grit to every venture he touches.